کانال های توزیع و پخش فروش

 
Distribution Channels: Understanding and Managing Channels to Market  
         

Distribution

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Channels: Understanding and Managing Channels to Market [Paperback]

Julian Dent (Author)
4.8 out of 5 stars  See all reviews (5 customer reviews) | Like (2)
List Price: $65.00 Price: $62.74 & this item ships for FREE with Super Saver Shipping. Details You Save: $2.26 (3%)    
   
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
Only 10 left in stock--order soon (more on the way).
Want it delivered Wednesday, February 15?
Order it in the next 17 hours and 13 minutes, and choose One-Day Shipping at checkout.
Details
   
19 new from $46.95 11 used from $47.19
   

Formats

Amazon PriceNew fromUsed fromHardcover --   $78.76 $49.95 Paperback $62.74   $46.95 $47.19 Unknown Binding --   -- --
Sell Back Your Copy for $35.81
Whether you buy it used on Amazon for $47.19 or somewhere else, you can sell it back through our Book Trade-In Program at the current price of $35.81.
Used Price$47.19
Trade-in Price$35.81
Price after
Trade-in
$11.38
 

Book Description

Publication Date: August 28, 2011
Understanding marketing distribution business models is critical to business success. With distribution now representing around half of almost every industry's activities, optimizing routes to market has never been so important.

Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go-to-market process, while also explaining channel partners' business models and how to engage with them for effective market access.

Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation.

There are specific sections on the economics of working with Distributors (wholesalers), Final tier trade channel players. Retailers and Franchises, including sections on how to gain and build share with each type of channel, and which business measures to emphasise depnding on whether the venodr is a new entrant or a market leader.

The section on Franchising, added in the latest edition, provides a rare insight into how large franchise sytems work, how to gain access and how to position a supplier to build business with or through a major franchise system.

Comprehensive and clear, this book provides the knowledge needed to improve a business model to ensure maximum market exposure and successful product delivery.

The book is written for the practioner in industry, but is rigorous enough to have been adaopted as a standard text in several universities teaching marketing and business courses.

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What's this?)
     
  -  
Professional car audio accessories Business with Chinese manufacturer
See a problem with these advertisements? Let us know

Frequently Bought Together

Distribution Channels: Understanding and Managing Channels to Market + Managing Channels of Distribution: The Marketing Executive's Complete Guide + Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management
Price For All Three: $154.11

Some of these items ship sooner than the others. Show details

Buy the selected items together
 

Editorial Reviews

Review

The book provides a valuable summary of the key ratios that can be used to evaluate the business models of relevance to the particular stakeholder groups. Dent provides some great insights into how firms can use their understanding to enhance strategic alliances and create sustainable advantage. (Journal of Product & Brand Management)


"...when a Master Builder like Julian Dent...takes 30 years of his experience in building channels and...decides to write Distribution Channels it pays to read the book... Our recommendation for vendors and distributors: get the book, read the book, and then re-read it on a regular basis." -Bob Snyder, Consumer I.T.
 

From the Author

/ 0 نظر / 208 بازدید

Whoops, looks like something went wrong.